Gelina: the hidden Bulgarian mountain tradition

A short documentary film and photo exhibition about the Pomak wedding in Ribnovo, Bulgaria.

The heart of Ribnovo’s cultural heritage.

Bringing the hidden Pomak wedding traditions of Ribnovo to life through film and photography.

Documentary Film

Synopsis: Follow the mystery and symbolism of Ribnovo’s two‑day wedding rituals – from face decorating ceremonies to feasts and dances. The film highlights the Pomak community’s unique blend of folklore, music, and social ties, unseen by most Europeans. Equipped with EU‑standard accessibility, it’s ready for festivals and online platforms.

Photo Exhibition

Details: 20+ stunning images showcase symbolic details – face decoration, handcrafted dowry, and joyful processions. Captured during the actual event, these photos evoke the emotional connection between people and their heritage. Display and screening at Het Objectief Gallery, Gent - Belgium, inviting viewers to explore Bulgaria’s rich Pomak culture up close.

Team:

Directed and produced by Made in Sofia specialists, in collaboration with local representatives for true authenticity.

Screenwriter: Yordan Michaylovski
Director: Eddie Schwartz
Cinematographer: Boris Kalaydzhiev
Producer: Edward Michongwe
Producer: Patrick van Hautem

Photographer: Ludo Luykx, Belgium
Ethnographer/narrator: Ibrahim Kadriev, Ribnovo

Watch "Gelina"

Key highlights

The "Gelina" Ritual:

At the heart of the film is the unique art of "gluing" (decorating) the bride. We see experienced women masterfully painting the bride’s face with intricate patterns and sequins, turning her into a living painting. Each gelina is unique, symbolizing her transition into a new life.

Symbolism and traditions:

The film reveals the deep meaning behind the preparation of the cheiz (dowry) – a labor of love collected over years – and the symbolism of the mirror, which both protects the bride and allows her to bid farewell to her father's home without looking back.

A living tradition:

Gelina is not merely an ethnographic archive but a story about the future. Despite the challenges of time and migration, the weddings in Ribnovo remain a symbol of unity. The film shows that the younger generation chooses to preserve these customs themselves, guided by a deep respect for their family upbringing.

This documentary is an invitation to immerse yourself in a world where traditions are alive, and the uniqueness of each bride is a guarantee of the preserved identity of a community.

Gallery

Moments from the Pomak wedding in Ribnovo

About the project

"Gelina – the hidden mountain tradition" project uncovers the Pomak wedding ritual in Ribnovo, a remote village in Bulgaria’s Rhodope Mountains. This short documentary film and accompanying photo exhibition capture the vibrant ceremonies, intricate costumes, and deep significance of this authentic cultural practice. Through the eyes of a travelling photographer, we reveal stories of young couples and their community, preserving customs passed down through generations.

Filmed with professional crews ensuring high‑quality footage and authentic representation, "Gelina" promotes Bulgaria’s intangible heritage across Europe. It emphasises cultural diversity, community bonds, and the role of traditions in maintaining identity. Premiering at Het Objectief Gallery, Gent - Belgium with multilingual subtitles, the project fosters dialogue and awareness of lesser‑known Balkan customs.

Funding & Partners

Funded by the National Culture Fund & the European Union’s NextGenerationEU Program
PROJECT AND PURPOSE: BG-RRP-11.020-0152 Gelina - the hidden mountain tradition
PROCEDURE № BG-RRP-11.020 of RECOVERY AND RESILIENCE FACILITY
BENEFICIARY: MADE IN SOFIA LTD
TOTAL PROJECT COST: 71 558.37 eur
EUROPEAN GRANT: 64 352.44 eur
BENEFICIARY SELF-PARTICIPATION: 7 205.93 eur
PERIOD: 24.07.2025 – 31.03.2026