Gelina: the hidden Bulgarian mountain tradition

A short documentary film and photo exhibition about the Pomak wedding in Ribnovo, Bulgaria.

The heart of Ribnovo’s cultural heritage.

Bringing the hidden Pomak wedding traditions of Ribnovo to life through film and photography.

Documentary Film

Synopsis: Follow the mystery and symbolism of Ribnovo’s two‑day wedding rituals – from face decorating ceremonies to feasts and dances. The film highlights the Pomak community’s unique blend of folklore, music, and social ties, unseen by most Europeans. Equipped with EU‑standard accessibility, it’s ready for festivals and online platforms.

Photo Exhibition

Details: 20+ stunning images showcase symbolic details – face decoration, handcrafted dowry, and joyful processions. Captured during the actual event, these photos evoke the emotional connection between people and their heritage. Display and screening at Het Objectief Gallery, Gent - Belgium, inviting viewers to explore Bulgaria’s rich Pomak culture up close.

Team:

Directed and produced by Made in Sofia specialists, in collaboration with local representatives for true authenticity.

Screenwriter: Yordan Michaylovski
Director: Eddie Schwartz
Cinematographer: Boris Kalaydzhiev
Producer: Edward Michongwe
Producer: Patrick van Hautem

Photographer:
Ludo Luykx, Belgium

Gallery

Moments from the Pomak wedding in Ribnovo

About the project

"Gelina - the hidden Bulgarian mountain tradition" uncovers the Pomak wedding tradition in Ribnovo, a remote village in Bulgaria’s Rhodope Mountains. This short documentary film and accompanying photo exhibition capture the vibrant rituals, intricate costumes, and deep spiritual significance of this authentic cultural practice. Through the eyes of a traveling photographer, we reveal personal stories of the young couple and their community, preserving customs passed down through generations.

Filmed with professional crews ensuring high‑quality footage and authentic representation, Gelina promotes Bulgaria’s intangible heritage across Europe. It emphasises cultural diversity, community bonds, and the role of traditions in maintaining identity. Premiering at Horta Gallery in Brussels with multilingual subtitles, the project fosters dialogue and awareness of lesser‑known Balkan customs